由Valentino 创意总监Pierpaolo Piccioli 发起 #ValentinoEmpathy 广告企划，邀请一众名人如舒淇、唐嫣、刘雯、Gwyneth Paltrow、Laura Dern、Ellery Walker Harper 及Naomi Campbell 等，以最真实且安全社交距离的手法在居家拍摄广告大片，而幕后掌镜者都是主角们的亲朋好友。

 

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创意总监Pierpaolo Piccioli 认为在疫情当下，人与人之间难以交流接触，但此限制让他更想团结众心，希望彼此互相扶持，因此发起了这项广告企划。一众名人与超模，身穿品牌本季2020 秋冬服装，更不约而同拿着本季花瓣手袋出镜，用自己的方式，分别在自家院子、客厅及房间等演绎Valentino 2020 秋冬广告。

 

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每位在广告中亮相的名人，将捐出自己的拍摄酬金，达100万欧元善款将捐赠给意大利罗马Lazzaro Spallanzani 医院。品牌亦计划与该医院展开中期及长期的慈善项目，为应对不同阶段的疫情大流行。

 

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